About
Olufela Yomi-Layinka is a Creative Entrepreneur, Founder, and Visionary building at the intersection of creativity, culture, and commerce. With over a decade-long multidisciplinary journey spanning design, film, media, and business innovation, he bridges artistic expression and strategic enterprise — crafting brands, stories, and experiences that resonate within the global creative economy.
As the Founder of EyeCandy Africa, a multimedia and content production company, and the mind behind several emerging ventures — including VIA Culture, OYL Foundry, and ÌRÍSÍ — Olufela is shaping a new generation of African creative enterprises built on cultural intelligence, digital innovation, and sustainable growth models.
His work reflects a deep belief that creativity is both an engine of cultural identity and a catalyst for economic transformation. Whether producing thought-provoking documentaries, developing brand systems, or mentoring emerging talents, he focuses on translating creative potential into scalable value.
Driven by curiosity, design thinking, and a commitment to African excellence, Olufela represents a new wave of creative leadership — one that blends imagination with strategy, and artistry with impact.
